This crescent-shaped beach is located at the southwestern tip of Kapalua on the North West side of the island. It is the safest year-round swimming beach thanks to two reefs at both ends of the bay which keep the water calm.  Looking out across the water you can see the island of Moloka'i or "Friend's Island." The beach has soft white sand and the water is translucent and perfect for snorkeling for the first time and for families with kids. However there is no life guard on duty and there is no stand or store selling food and snacks. There are toilets and showers.

This beach is the place to try snorkeling as there is a rich marine life just below the surface especially on the right side of the beach. There is a Beach Activity Desk where you can get information about renting water sport equipment and other beach activities. Visitors to this beach can park their cars in the free beach parking lot just north of the Napili Kai Beach Resort at the end of Kapalua Place then walk through a tunnel which leads to the beach. You can also reach the beach from the Coastal Trail.