Although there is little to do on Rodeo Drive for tourists except people watch and ogle at the super-rich it is still a must-see attraction. We have all seen Rodeo Drive on numerous TV programs and films. This is where Julia Roberts got turned away in a fancy store in Pretty Women. The junction of Rodeo Drive and Dayton Way is the most photographed point along the drive. This is where there is a “Spanish Steps” staircase and the famous silver torso sculpture.

The Drive took on its superior status in the 60s starting with the opening of Giorgio Beverly Hills and followed by Aldo Gucci, Van Cleef & Arpels and Vidal Sassoon. The Drive is home to several prestigious hotels including the Beverly Wilshire, Beverly Hills Hotel and the Luxe Rodeo Drive Hotel.

The 2 mile (3.2km) Drive is in Beverly Hills and runs from Sunset Blvd to the junction with Beverwil Drive in LA. The section most TV watchers and film goers are familiar with runs for three blocks north of Wilshire Blvd and south of Little Santa Monica Blvd. The palm tree lined street is famed for its luxury stores selling all of the biggest names in luxury goods. In addition to posing next to the street sign and pressing your nose up against the glass to see the luxury goods you could also visit the Rodeo Collection, a 45 store shopping mall at 421 N. Rodeo Drive. The Walk of Style is a section which is lined with plaques honoring fashion icons just as the Walk of Fame on Hollywood Blvd honors those in the entertainment industry.